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Concept branding, naming, and tone for a fashion movement.
Tript
Identity | Film | Campaign
Metamorphosis
"Tript," meaning satisfaction in Sanskrit. The logo's creation journey evolved from abstract shapes and spiritual forms to a typeface, ending in the final horizon.
Transcendence
A short film that vividly illustrates the essence and significance of Tript.
Mindful Revolution
Digital posters infused with potent themes to foster consciousness and prompt participation.
Credits
This project was conceived, developed, and completed by Ajay Rawat under the alias of thraxdoG.
I made extensive use of tools such as Blender, Premiere Pro, InDesign and Photoshop in the creation of this project.
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